The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...
There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
Talk about a #EpicFail. The pen company Bic South Africa released what they thought would be perceived as an empowering ad on its Facebook and Twitter pages earlier this week, in honor of the ...
Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...
Bic South Africa meant to celebrate the country’s National Women’s Day, but their ad massively backfired. According to CNN, the sexist message that got that got them in trouble was the phrase stamped ...
?is_from_webapp=1&web_id=7217677296050800129" target="_blank" rel="noopener">‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and ...
The Mary Sue tipped us to the funny Amazon review shenanigans surrounding the Bic “For Her” pens, because apparently pens need to induce gender role limitations. I thought they were tubes with black ...
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