SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, Threats. SWOT is used as a framework when analyzing the market position and general health of a business. Through the use of ...

A SWOT analysis, looking at the strengths and weaknesses of your company and the opportunities and threats in the marketplace, lets you develop a strategic approach to reach your goals. In marketing, ...

A SWOT analysis, which is an acronym for a business’s strengths, weaknesses, opportunities and threats, helps business managers think in new ways, sometimes about things they would prefer to avoid ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...