A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Survival in the wild means blending in and camouflaging one’s appearance to avoid being seen by prey. It’s just the opposite in marketing. Prioritize market differentiation. Be noticed or die. And ...

The end of one year and the beginning of another presents an opportunity to move forward with renewed purpose and direction. Staying ahead of the evolving legal landscape calls for adaptability and ...

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your brand to changing times. Titled "A 'Brand Differentiation Through Experience ...

Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. Professors Terrell and Middlebrooks ...

In a retail super-session at Expo East last month, I heard several natural food market operators describe how they were winning by the way they set their stores apart from the competition.

Product differentiation is examined from the perspectives of economics, marketing, and public policy. A proposed product differentiation hierarchy, using a social welfare method to determine ...

This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled "The Alignment Factor." Check back in every Thursday for new installments.