When CES opened its doors in Las Vegas earlier this month, Mastercard took the opportunity to drop some news: The company was erasing its name from its logo. The red-and-yellow overlapping discs that ...

Over the past century, sonic branding in advertising has taken on many forms, from the early days of radio jingles to the more recent use of mnemonic devices often heard at the end of commercials from ...

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

CANNES, France--(BUSINESS WIRE)--Today, Mastercard unveiled its first ever music album titled Priceless® at the Cannes Lions Festival of Creativity. The album, available first on Spotify and then ...

The Spot: We see a man in an open green field, sitting at a desk with an old-fashioned typewriter. The announcer says, “Blank. Nine dollars.” Then a woman on a motorcycle rides into view. “Blank.

NEW YORK--(BUSINESS WIRE)--What does Priceless taste like? In conjunction with the inaugural New York Times Food Festival on October 5–6, 2019, presenting sponsor Mastercard introduces two bespoke ...

Briefs are what you make of them. On paper, the client brief from Mastercard back in the late 1990s could have seemed a bit whiffy. It’s financial services, which hardly gets most creative teams ...

“Merry Go Round” debuted at the 2020 Consumer Electronics Show in Las Vegas. Over the past century, sonic branding in advertising has taken on many forms, from the early days of radio jingles to the ...