Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

As an entrepreneur, it's vital that you create specific objectives as part of your business plan. Establishing objectives helps drive your company toward continuous success, and remains a benchmark ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...