I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come ...

Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a degree in accounting and finance from DePaul University. Vikki Velasquez is a researcher and writer who has ...

In Hypothesis Testing 1, you were introduced to the ideas of hypothesis testing in the context of deciding whether a coin was fair or biased in favor of heads. In this section hypothesis testing ...

Business owners like to know how their decisions will impact their businesses. According to Harvard Business School Online, before making decisions, managers may explore the benefits of hypothesis ...

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.