When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Organizations lose more than $2 million every year from underused marketing materials. They don't realize that actively aligning Marketing with Sales can result in a 67% rise in organizations' ability ...

Consultants often ask me what is the right percentage of growth and over which timeframe should they achieve this growth. They want to know if their goal should be to double their sales or increase ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal ...