Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

When The Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle. The big surprise, though, was ...

Creator commerce, automation and real-time data are transforming influencer marketing into a scalable performance channel.

Beauty disruptor brands, seemingly born overnight on social media, are turning single-hit products into booming direct-to-consumer (DTC) businesses. Sacheu Beauty and Wonderskin’s lip stains, UKLash’s ...