Asics is establishing its first U.S. research hub in collaboration with the University of Michigan, aiming to leverage the Wolverines’ research capabilities and running community to drive innovation.

The company will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center.

ASICS is expanding its lineup of cushioned running shoes with the launch of the new GEL-NIMBUS 28, a long-distance sneaker designed to deliver plush comfort in a lighter, more streamlined build.

ASICS is committing $25 million to support a multiyear research collaboration aimed at advancing human performance and sport science, UM said in a Friday news release. It will be ASICS' first research ...

Grab Asics Gel running shoes with max cushioning for just $40, down from $180. Shoppers love the plush comfort and support.

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