If your nose doesn’t tell you that allergy season has arrived, your eyes will. That’s because Allegra activated nine large digital billboards around Chicago on Monday whose message is triggered by ...
Allegra, an allergy-relief drug owned by Sanofi, successfully employed mobile ads powered by augmented reality (AR) to engage with its target audience in Brazil. Guido Merighi Buitoni, Sanofi’s global ...
Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane - 4 ...
The MP for Wentworth has taken her re-election campaign to the hallowed halls of the world’s biggest gay ‘dating’ app, with a flurry of political ads recently greeting users who just wanted to get ...