Apr 20, 2021 · There are many ways to do pricing research wrong, so this article will show you how to do it right.

We address the most common question types for pricing research studies, as well as the ability to analyze large volumes of data in real-time to identify the optimal price adjustment for your …

Oct 24, 2025 · In this guide, we help you learn how to price a product through vetted methodologies for pricing research that you can implement immediately.

Several research-based tools can help simplify the process and provide market- based insights to ground your decisions in customer-centric data. You should conduct a pricing research study …

Dec 17, 2020 · Pricing research measures the fluctuations in demand of a product or service to different changes in price and uncovers the optimal level of price for new products in order to …

Determining the best price for your product is critical to its success in the marketplace. The price needs to be high enough to cover your costs and provide revenue, but low enough that …

There are two key benefits of conducting pricing research: (i) the prediction of consumers’ response to price changes, and. (ii) the discovery of psychological effects of price points on …

Dec 5, 2023 · Gabor-Granger is a pricing research method typically used for determining a revenue versus demand curve for a product/service. It involves asking potential customers …

In this article, we delve into four distinct pricing research methodologies offered by our expert teams — Van Westendorp, concept testing, conjoint analysis, and PriceCheX.

Discrete Choice Conjoint is a powerful tool for, among other things, conducting pricing and product development research.